Nick Petrie
Nick Petrie

Nick PetrieDigital Director, The i Paper

I work where journalism meets product.

Previously at Reuters and The Times. I write about news product and newsroom strategy, and mentor and coach people working in it.

More about me

For people trying to change news organisations from the inside.

Free, a few times a year. Past issues

The hills I'll die on

Three pieces that say what I think, and why.

  1. Bridge roles need to die

    They let us ignore the real problems.

  2. The Two product team problem

    Most publishers have two product teams: the newsroom and the product department. How alignment, structure and integration can make them one.

  3. Readers readers readers readers readers

    If the news industry has one problem, it's failing to understand and serve readers' needs. Five places to start closing the gap.

More writing

  1. Gotta get structural

  2. Stand out or fade away

  3. A golden opportunity?

All writing

Mentoring and coaching

Stuck between editorial and product? Let's talk it through.

I mentor and coach people in news product: getting started, stepping into a first management role, or leading change in an organisation that would rather not.

“Nick has a great way of turning seemingly unsolvable issues into practical, tangible actions.”

Joe Cawthorn

More than 100 sessions since 2021.

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