Nick Petrie

When News Meets Product

For people trying to change news organisations from the inside.

Free, a few times a year. Past issues

Essays on news product, teams and strategy, from someone doing the work. Each issue is an argument, a few links worth your time, and an invitation to reply.

Past issues

  1. Bridge roles need to die

    They let us ignore the real problems.

  2. The Two product team problem

    Most publishers have two product teams: the newsroom and the product department. How alignment, structure and integration can make them one.

  3. Gotta get structural

    Starting as Digital Director at The i Paper: better reader metrics, a new relationship between newsroom and product, and a longer view of change.

  4. Readers readers readers readers readers

    If the news industry has one problem, it's failing to understand and serve readers' needs. Five places to start closing the gap.

  5. Stand out or fade away

    Lessons from edition-based publishing at The Times and The Verge's redesign: why news products need a point of view as platforms send less traffic.

  6. A golden opportunity?

    Most publishers are stuck partway through their digital transition just as AI arrives. The real problems are structural and cultural, and need alignment.